Once a backpacker hot spot, how China’s Yangshuo has succumbed to mass-market domestic tourism – though some holdouts from its ‘cooler’ past remain

China’s Yangshuo, a picturesque town nestled in the karst mountains of Guangxi Province, used to be a backpacker’s paradise. Its stunning natural beauty, laid-back atmosphere, and affordable accommodations attracted adventurous travelers from around the world. However, over the years, this hidden gem has transformed into a magnet for mass-market domestic tourism. While the influx of visitors has brought economic growth to the area, many argue that it has taken away the authenticity and charm that made Yangshuo so appealing in the first place.

The rise of domestic tourism in Yangshuo

As China’s economy boomed and its middle class grew, more and more domestic tourists started to flock to popular destinations like Yangshuo. The once tranquil town became crowded with tour buses, karaoke bars, and street vendors selling souvenirs. Traditional guesthouses were replaced by high-rise hotels catering to the mass-market demand.

This shift towards domestic tourism was partially fueled by the Chinese government’s efforts to promote domestic travel and boost the country’s economy. As a result, Yangshuo became a popular destination for Chinese families seeking a vacation away from the hustle and bustle of city life.

The impact on local culture and traditions

While the surge in tourism has undoubtedly brought economic benefits to Yangshuo, it has also led to a loss of local culture and traditions. Many traditional businesses, such as family-run restaurants and craft shops, have been forced to close down or adapt to cater to the mass-market demands of the domestic tourists.

In an attempt to cater to the tastes of the Chinese tourists, Yangshuo’s once vibrant live music scene has been replaced by large-scale musical performances featuring traditional Chinese themes. While these shows may be entertaining for some, they lack the authenticity and intimate atmosphere that Yangshuo was once known for.

The struggle to preserve Yangshuo’s unique charm

Despite the overwhelming popularity of mass-market domestic tourism, there are still some holdouts in Yangshuo that strive to preserve its ‘cooler’ past. These include a handful of guesthouses and cafes run by expatriates and locals who have managed to maintain the town’s original spirit.

These establishments offer a refuge for backpackers seeking an authentic experience amidst the commercialization of Yangshuo. Here, visitors can still enjoy live music performances by local musicians, dine at small eateries serving traditional dishes, and explore the surrounding mountains and rivers with knowledgeable guides who are passionate about the area’s natural beauty.

An uncertain future

As Yangshuo continues to attract more domestic tourists, the future of the town’s unique charm hangs in the balance. It is a delicate dance between economic prosperity and preserving the authenticity that made Yangshuo a backpacker hotspot in the first place.

The Chinese government has recognized the importance of sustainable tourism and has implemented regulations to protect the natural environment and cultural heritage of the area. However, the challenge lies in finding a balance between attracting tourists and maintaining the town’s distinct character.

Conclusion

Once a backpacker hot spot, Yangshuo has undergone a significant transformation due to the rise of mass-market domestic tourism. While the economic benefits are evident, the authenticity and charm that initially attracted travelers have been diluted. However, amidst the commercialization, some pockets of the old Yangshuo still remain, offering a glimpse into its cooler past. The future of Yangshuo’s unique character lies in finding a delicate balance between catering to the demands of mass tourism and preserving the authenticity that made it famous in the first place.

*Source amp.scmp.com