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New ads show Dominic Fike of Naples, Blackpink’s Jennie Kim

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Rising pop star Dominic Fike has had lots of exposure recently, including a critically acclaimed debut album, TV appearances and musical collaborations with Halsey and Paul McCartney.

This is a completely different type of exposure. The native Naples man stripped to his underwear in a Calvin Klein ad campaign.

The rapper/singer — who now lives in Los Angeles — appears in photos and a surreal video for the fashion company’s new “The Language of Calvin Klein” campaign.

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The photos show Fike posing in black and white briefs as he does things like stretching or adjusting his camera phone. In the short video, he leisurely rides a bicycle around an empty parking lot and says cryptic things like “You know, I wanna go somewhere that looks like … hydroplane” and “I feel like … the object.”

Fike, 25, was unavailable for comment, according to his publicist. Fike has posted the photos on his Instagram and Twitter account without comment — just the tag “#mycalvins” on them.

The campaign was launched in September. A Calvin Klein press release describe it as “a multimedia campaign furthering the brand’s exploration of self-expression through the words we speak and the clothes we wear.”

Photographers Renell Medrano and Hong Jang Hyun and director duo Rubberband shot photos and video of Fike and other “artists, creatives and thinkers,” including:

  • K-Pop singer Jennie Kim of Blackpink
  • Singer/songwriter Moses Sumney
  • Actor Francesca Scorsese
  • Actor Damson Idris
  • Singer/songwriter Deb Never
  • And model/actor Kaia Gerber

The photos and videos show off underwear, jeans, T-shirts and other clothes from Calvin Klein’s fall 2021 line. Celebrities are able to recite poetry and scream out stories, as well as recite routines.

The idea, according to the news release, is to “capture individual expressions of language in the real world.”

Connect with this reporter: Email crunnells@gannett.com or connect on social media at Charles Runnells (Facebook), @charlesrunnells (Twitter) and @crunnells1 (Instagram).

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