Booking.com has announced 10 vacation destinations that are the top spots to visit in 2025.
The company’s annual travel predictions research believes that people are re-thinking how they travel and trying to discover lesser-known destinations.
The study revealed that 60% of people are looking for luxurious, longevity retreats while 54% are looking for “more nocturnal activities to beat rising temperatures,” according to the report.
This research examined the travel intentions of over 27,000 adults seeking to vacation for either business or leisure within the next 12 to 24 months across 33 different countries and territories. The results hint at a significant transformation in how individuals perceive travel.
To qualify for the trending list, these destinations must also rank among the top 1,000 most-booked locations on Booking.com from mid-June 2023 to mid-June 2024.
Curiously, only one of these top 10 destinations is within the United States, and it’s certainly not the first place most would think of.
“While iconic spots such as New York City, Myrtle Beach, Orlando and more will no doubt remain popular, there is definitely an appetite for travel that goes beyond borders, proving that adventure can be found anywhere—whether across oceans or only across your state,” a spokesperson noted.
Intriguing Getaways Await: Top Spots for 2025
Hidden Coastal Haven in Northeastern Italy
This beautiful Italian city boasts an impressive 28.5 miles of coastline, enveloped by lush grasslands, forests, and rugged landscapes. Blessing travelers with an array of hiking trails, it harmonizes Italian, Slovenian, and Austrian cultures.
A Gem of the East Coast of South America
Where natural beauty converges with historical charm, this eastern South American location shines brightly. Particularly well-known for its historic churches, it invites inquisitive souls to explore its inviting pools along the coastline.
Visitors might find joy at Tambaú Market—an enchanting experience for anyone interested in local craftsmanship, such as embroidery and pottery.
Tromsø: Nature’s Playground in Norway
Tromsø, the largest city in northern Norway, stands as one of the most magical locations to witness the Northern Lights. Here’s a place that promises rejuvenation; for serenity, one might consider a floating sauna, known as Pust, located in the Tromsø harbor, offering breathtaking views of the Arctic Cathedral.
Your Tropical Escape in Willemstad, Curaçao
A jewel located off the coast of Venezuela, Willemstad mesmerizes visitors with colonial buildings in pastel hues, vibrant markets, and idyllic beach coves.
When wandering through its lively streets, travelers can’t resist indulging in signature dishes, like red snapper paired with polenta—true culinary masterpieces.
Adventurous Spirits Rejoice in the French Alps
Set within the magnificent French Alps, this destination caters to 23% of surveyed baby boomers seeking adventurous travel in 2025. With a wealth of 180 miles of slopes awaiting, this spot shines as a winter wonderland, while also offering captivating horseback riding trails and expansive hiking routes.
San Pedro de Atacama: A Geological Wonderland
Similarly, those looking for profound connections with nature should consider San Pedro de Atacama in Chile, characterized as a “geological melting pot.” Here, majestic sandstone canyons mingle with salt flats dotted by flamingos.
San Pedro becomes a sanctuary for the weary traveler, beckoning them to deepen their bond with the natural world, offering an oasis of tranquility.
Naha: A Tapestry of History and Flavor
In Japan, the city of Naha, whose name means “open field,” unveils a rich tapestry of history. With vibrant markets and the impressive Shuri Castle, it reveals its profound story.
“Visitors can indulge in local cuisine including goya champuru, a bitter melon stir-fry with tofu, egg, and pork belly; taco rice; and soki soba, pork spare rib noodles,” the report highlights. A taste of local flavors is a feast for both the stomach and the soul.
Villajoyosa: A Vibrant Coastal Escape in Spain
Villajoyosa, a coastal gem in Spain, invites you to bask in its rich fishing heritage and sandy beaches embraced by multi-colored homes, each holding a story of the sea.
Discover the gothic church of Nuestra Señora de Asunción, alongside the archaeological landmarks of the Tower of the Cross and the Tower of Saint Joseph—each stop soaking you in the city’s preserved history!
Sanya: A Slice of Paradise
China’s southernmost province of Hainan, where Sanya rises, boasts sandy beaches and crystal-clear waters, enveloped by monumental mountains.
Dubbed “China’s Hawaii,” this city gifts visitors with 12.4 miles of coastline and boasts a warm climate year-round, basking in 2,500 hours of glorious sunlight.
Houston: The Unlikely Star of 2025 Travel Trends
Finally, Houston, Texas emerges as an unexpected hotspot for travel in 2025, a fourth-largest American city known for its vibrant neighborhoods and rich tapestry of cultural experiences.
From the bustling world-class food scene to well-curated museums, Houston delights discovery at every corner. For a sprinkle of adventure, a visit to NASA’s Space Center, along with a trip to Galveston, merely an hour away, caters to diverse interests.
As Harrell from Booking.com wisely observes, “Houston, Texas stands out as a perfect example of a domestic gem gaining recognition as a vacation destination, with its diverse cultural experiences and vibrant attractions waiting to be discovered.” In the heart of America, an unlikely star is set to shine bright in 2025.
