Hertz announced on Twitter Friday afternoon that they are ending their rental discount with the National Rifle Association.
“We have notified the NRA that we are ending the NRA’s rental car discount program with Hertz,” the tweet read.
The announcement comes just a week after the Parkland school shooting that took the lives of 17 students and teachers.
The NRA has resisted calls for stricter gun control in the wake of the mass shooting which has now triggered several businesses to end their partnership with the organization.
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A #BoycottNRA hashtag is trending on social media with a number of companies speaking out on the issue.
Some of those business cutting ties with the NRA include Enterprise, Alamo, MetLife, cybersecurity firm Symantec and First National Bank.
The Hertz Corporation is an American car rental company based in Estero that operates 9,700 international corporate and franchisee locations.
Hertz representatives said they have no further comments beyond what was included in their tweet.