NEW YORK — Papa John’s, which has featured founder John Schnatter as the face of the company in logos and TV ads, is pulling his image from its marketing after reports he used a racial slur.
His face was off at least some materials by late morning Friday, though the company said the details and exact timing for everything were still being worked out. The pizza chain said there are no plans to change its name.
In addition to Papa John’s Pizza operating about 15 locations in Collier and Lee counties, Schnatter has a more personal connection to Southwest Florida: He and his wife are part-time residents of North Naples.
John and Annette Schnatter of Louisville, Kentucky, have owned a condo for more than 20 years in Remington at Bay Colony, near The Ritz-Carlton on Vanderbilt Beach. They bought the Pelican Bay condo, which has 6,280 square feet of space, for $2.65 million in June 1996, property records show on collierappraiser.com.
Schnatter is still on the board and is the company’s largest shareholder, meaning he remains a key presence. Papa John’s has acknowledged in regulatory filings that Schnatter’s public role as its pitchman could be a liability if his reputation was damaged.
The company got a taste of that last year, when Schnatter stepped down as CEO after blaming disappointing pizza sales on the outcry surrounding National Football League players kneeling during the national anthem before games.
This week, Papa John’s already was trying to further publicly distance itself from Schnatter after Forbes reported he used the N-word during a conference call in May.
Schnatter apologized and said he would resign as chairman. The company’s stock then recovered some of the losses it had after the report, and shares were up less than 1 percent Friday. Schnatter owns almost 30 percent of the stock.
In addition to appearing in TV ads, Schnatter’s image has been on packaging and at the center of a logo that usually was all over the website of the Louisville-based company.
Keith Hollingsworth, a professor with Morehouse College’s business department, said keeping Schnatter in the marketing and advertising would signal to people that the company does not have a problem with his comments, or that it doesn’t think they are a big deal.
“Five years from now, they might be able to start bringing him back. But at the moment, you have to be very decisive and show you take this very seriously,” Hollingsworth said.
Schnatter had used the slur during a media training exercise, Forbes said. When asked how he would distance himself from racist groups, Schnatter reportedly complained that Colonel Sanders never faced a backlash for using the word. Schnatter subsequently issued a statement acknowledging the use of “inappropriate and hurtful” language.
“Regardless of the context, I apologize,” the statement said.
The fallout from his comments continued Friday. The University of Louisville said it will remove the Papa John’s name from its football stadium, and that it will rename the John H. Schnatter Center for Free Enterprise at its business college. Earlier in the week, the school said Schnatter resigned from its board of trustees.
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Major League Baseball had also said it was indefinitely suspending a promotion with Papa John’s that offered people discounts at the pizza chain after a player hit a grand slam.
Papa John’s International Inc. began operations in 1984 and had more than 5,200 locations globally. The company cannot afford to alienate customers, with sales already under pressure from rivals such as Domino’s. For the first three months of this year, Papa John’s said a key sales figure fell 5.3 percent in North America.
Naples Daily News columnist Tim Aten contributed to this story.
